Social media is one of the most important factors in the new world of marketing. It is uncertain how marketing will change in the future, but if there is one thing that can be said for certain, it is the marketing represents a much different world than it did when the first print magazine that made its revenue entirely from advertising came out in the 1920s.
Social bookmark sites are some of the tools that people use for helping friends or family members become familiar with the products that they are using. It is for this reason that the top bookmarking sites are probably going to continue to be significant in the future. Social bookmark sites are among the best options for those who need to find a way to get their messages out in the open.
One of the reasons why social bookmark sites are so valuable is because they provide the means for people to reach a broad audience and possibly make a product go viral. In a way, using social bookmark sites for product promotion is more like outbound marketing than it is like inbound marketing.
Outbound marketing is like direct mailing campaigns where people do not know the customers who the marketing is reaching. On the other hand, in bound marketing is marketing which attempts to draw in people who are looking for other products entirely. Social bookmark sites in some ways resembles the latter and, therefore, is in some ways less effective.
Nonetheless, this might not continue, because social bookmark sites can also help people who are gong to grow in popularity as people switch over to mobile devices. In many ways, mobile devices are built for social media rather than for search engines and therefore, as they grow more important, they will also become more central to the way people orient themselves on the internet. This might make social bookmark sites essential to marketing.